TARGET
Project 2050 has been working extensively with Target since 2005 on a number of varied assignments. In addition to strategic consultation within their lifestyle and multicultural marketing departments, Project 2050 became an important partner within Target Events. Tapped for the launch of the exclusive fashion designer Patrick Robinson collaboration, Project 2050 was tasked with executing the premiere launch event in NYC along with introducing Target's Home, Fashion, and Beauty lines to both influencers and press. After that success, Target turned to Project 2050 to handle their exclusive record release events for a variety of marquis music artists.
Project 2050 has worked directly with Target Events and record label partners to execute these landmark events for many artists including Robin Thicke, India.Arie, Q-Tip, Enrique Iglesias, and Trey Songz. Project 2050's Target events have been celebrated across the country in top markets including New York, Los Angeles, Miami, and Atlanta. Recently, Target partnered with El Museo del Barrio in NYC as party of it's community outreach and support of the arts. To celebrate "Super Sabado" (free Saturdays at the museum sponsored by Target), Project 2050 executed a full-day music, arts, and culture celebration at the museum opening.
Throughout the years, Target has continued to assign projects ranging from video game industry analysis to Reggaeton and Urban Music music strategies all while entrusting their brand to Project 2050 in order to deliver milestone music, fashion, and community events.
